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XIX Vodka is a spirit brand launched by The Sidemen. The vodka is marketed as a premium offering, although it retails for around £35 ($42) placing it firmly in the middle of the subsection. It received a UK-wide launch in British retail giant Tesco earlier this month.
The XIX Vodka will travel internationally to the Esports Awards 2023 at Resorts World, Las Vegas, Nevada, where it will be part of an exclusive XIV bar at the ceremony.
Sidemen co-founder Vikram “Vikkstar123” Barn will be at the event, raising a toast to 10 years of The Sidemen at an afterparty hosted at nightclub Zouk.
“Being a part of the Esports Awards celebration is an incredible honor,” stated Vikram “Vikkstar123” Barn, Co-Founder of The Sidemen. “I’m thrilled to engage with the passionate gaming community and contribute to this prestigious event. I can’t wait to immerse myself in the talent and excitement at this unforgettable awards ceremony!”
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XIX Vodka is named so after the roman numeral for 19. The number has special meaning for The Sidemen, who were founded on Aug 20, 2025, and XIX and the number 19 feature heavily in The Sidemen’s branding and content.
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