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In a new page under the Steamworks Documentation titled"Advertising on Steam,“Valve will no longer allow games on its platform that force players to watch ads to continue playing.
The new section lists what’s allowed and not on the Steam platform. One notable standout is the prevention of developers using paid advertising as a revenue model.

Developers should not utilize paid advertising as a business model in their game, such as requiring players to watch or otherwise engage with advertising in order to play, or gating gameplay behind advertising. If your game’s business model relies on advertising on other platforms, you will need to remove those elements before shipping on Steam. Some options you could consider include switching to a single purchase “paid app,” or making your game free to play with optional upgrades sold viaMicrotransactionsorDownloadable Content (DLC).
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