Will it continue to print money?
While Activision would come to purchaseCandy Crush DeveloperKing for aboutsix billion dollars, King’s crown jewel “only” made $25 million in its first month of release back in 2014.
UsurpingCandy Crushwas this year’sClash Royale(~$125 million), whichPokemon Gowas only just outpacing until the app released in Japan, at which point it kicked the ass of its predecessors to the tune of a record $200 million first month of availability as Niantic works on releasing the app throughout the rest of the world.
This helpfulSensor Towerchart helps visualize the unmitigated monetary success of thePokemon Gophenomenon.
According to Apple,Pokemon Gowas downloaded more in its first week than any app in history. Niantic won’t confirm totals, but a third-party Pokemon radar app of sorts allegedly boasted50 million downloadson its own. So it’s huge, though neither Niantic nor Nintendo claim to be rolling in excess profits because of it. Part of this has to do with The Pokemon Company, Nintendo, and Niantic splitting revenue (we don’t know how the deal is structured) after Google and Apple take their 30% of revenue generated on the respective stores (iOS is the leading platform).
