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The agreement features NRG and Spectrum’s Gaming Tour of America.
Professional gaming and entertainment company NRG and internet provider Spectrum have announced a multi-year agreement. This agreement promises to create innovative gaming experiences and content for fans across America.
NRG and Spectrum deal powers LA esports scene and beyond
The deal grants exclusive naming rights to the NRG Spectrum Castle in Los Angeles for three years. As the company’s exclusive television, internet, and mobile provider, Spectrum aims to power the whole NRG ecosystem. This includes the NRG Spectrum Castle itself plus an esports training facility in Culver City.
As part of this deal, all seven of NRG’s esports teams must have Spectrum’s branding on their jerseys. Teams include those fromOverwatch 2, League of Legends, VALORANT, plus other popular esports titles.
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Agreement features Gaming Tour of America
The agreement also includes the Gaming Tour of America, which is a nationwide initiative featuring live activations, local influencer partnerships, and more.
“The NRG Spectrum Castle will be more than a headquarters – it will be a must-visit destination for gamers,” Brandon Tortora, NRG’s head of sales and brand partnerships, said. “And with our Gaming Tour of America, we’re taking that magic on the road, interacting with fans and creating joyful moments in communities across the nation.”
Minecraft Storm the Castle event
To kick everything off, both parties are introducing the Storm the Castle event for Minecraft fans. Taking place at the NRG Spectrum Castle between Oct. 25 and Oct. 26, Storm the Castle features a Minecraft-themed haunted house plus a performance by rapper KYLE. According to the announcement, folks can check out the Minecraft haunted house for free on Oct. 26.
“NRG and Spectrum are a perfect match,” Sharon Peters, the latter party’s executive vice president and chief marketing officer, said. “NRG is consistently pushing the boundaries of what’s possible in gaming and esports. From the NRG Spectrum Castle to the Gaming Tour of America, we’re excited to bring our fastest and most reliable Internet and WiFi technology and NRG’s vision to life for gaming communities in Los Angeles and across the country.”
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