Sanrio andHello Kittyfans, get ready to squeal because Japan is about to drop one of the cutest beauty launches of the year, and it’s got collectors and cosmetics lovers alike buzzing with anticipation. Bandai’s lifestyle brand, Creer Beaute, is teaming up with Sanrio for a new release in its Pon de Couleur cosmetics series. Featuring beloved characters like Hello Kitty, My Melody, Kuromi, and Cinnamoroll, this launch blends beauty, nostalgia, and surprise into one irresistible package.
Set to hit shelves in Japan on June 17, 2025,the Pon de Couleur Sanrio Characters Sparkling Heart Design Multi-Color Powder is a compact cosmetic line designed for adults, but with all the adorable flair Sanrio is famous for, according toEssential Japan. The products are designed as mystery items, meaning fans won’t know which character or shade they have got until they open it. That gacha-inspired twist is wildly popular in Japan, and it adds an extra layer of thrill to the purchase.
A Gacha-Style Cosmetic Experience With a Kawaii Twist
A Heart-Shaped Dose of Sanrio Nostalgia and Style
What makes this collection extra exciting is its unique blend of function and collectibility.Each heart-shaped compact contains a multi-color powder that can be used as eyeshadow, blush, or highlighter, making it both versatile and fun.But the kicker is that each design reflects the personality and palette of a Sanrio character. For instance, Kuromi’s is a moody purple, while Cinnamoroll’s is a dreamy sky blue. These are not just themed compacts; they are mini celebrations of the characters themselves.
Adding to the hype is the mystery aspect.Sold in sealed packages or Gashapon vending machines for around 500–550 yen, fans won’t know which of the four character-themed designs they will get until they open it.This makes the cosmetics perfect for both makeup lovers and Sanrio collectors alike. The surprise factor and the compact size (just under 50mm in width) also make them perfect gifts or the start of a new collection.
Why Western Fans Are Already Obsessed with this Sanrio Launch
Sanrio Fans Worldwide Are Ready to Import These Must-Haves
While the products are currently only slated for release in Japan, their international appeal is undeniable.Sanrio characters have a loyal following worldwide, and the growing market for adult-friendly, character-branded cosmetics has already seen major success through similar collaborations. A Hello Kitty blush or Cinnamoroll highlighter would fly off shelves in U.S. and European markets, especially among millennial and Gen Z consumers.
Western fans have already begun clamoring for an overseas release on social media, with many expressing frustration that such unique and stylish products remain exclusive to Japan.Given the global love for Sanrio and the rising demandfor playful, collector-style beauty items, it seems only a matter of time before Bandai considers expanding internationally. Until then, fans will be watching everyHello KittyGashapon unboxing with envy.
