For Sale: Massive Blogging Platform, Lightly Used

Six long time after being grow for an astonishing $ 1.1 billion , blogging weapons platform Tumblr and its 550 million monthly exploiter are reportedly on the auction pulley with no indication of who might be in securities industry to buy it .

Yahoo — which was folded into Oath , and now Verizon Media Group — buy the scrappy scratch - up for a billion and change back in 2006 , though it was never decipherable how the pop service could find lucrativeness . Despite its important place in cyberspace refinement , and fandom in particular , Tumblr has still struggled to rise its way out of the Bolshevik .

The Wall Street Journalreportsthat Verizon is seeking to divest the patronage , but give no indication of potential emptor , or what fraction of the original sale damage the company is hoping to recuperate . According to one employee of the blogging platform , the first many employees learned of the sales agreement come from the Journal ’s report and leading has yet to address Tumblr ’s staff .

Screenshot: Tumblr.com

Tumblr late roiled its own highly - engaged userbase by roll outpoliciesthat forbid the placard of pornography — policies that were often implement erratically at easily . It ’s conceive the policies were a direct response to Tumblr being briefly bring up from Apple ’s App Store after acacheof nipper pornography was found to be hosted on the land site by an unknown number of users . Despite the obvious best aim of the insurance policy alteration , moving against the detail of smut creative person who had found a home on the internet site was a wildly unpopular move .

The situation ’s founding father , David Karp , maltreat downfrom Tumblr a footling over a year ago .

A Verizon interpreter told Gizmodo “ We do n’t gloss on rumors . ”

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.