If you ’ve spent any time on Facebook latterly you ’ve seen the river ofAI glop . There ’s the stateless veterinary surgeon with the badly formulate signboard , cops carrying monumental Good Book , and — of row — Shrimp Jesus . Why is Facebook full of this stuff ? Because there ’s money in it , of course .
A newinvestigation from 404 Mediadug into the origins of Facebook ’s AI pigswill geological era and reveal an ecosystem of YouTube television , Telegram channel , and reel - sate Google drives . It exists to automate the creation and statistical distribution of AI - render images on Facebook .
People in piazza like Pakistan , India , Vietnam , Thailand , and Indonesia expend tools like Microsoft ’s AI Image Creator to churn out subject . They place dozen of images every Clarence Day , sometimes every hr , and make a living from the battle .
Shrimp Jesus, in all his AI-generated glory.© Image via Facebook
The goal is to get up as many posts in a day across as many account as potential . An report that ’s consistently posting can get invite into Facebook ’s Creator Bonus Program and start up make money from viral content . Some posts will only generate a few cents while others may get out in hundreds of dollars . The more posts , the greater the takings . The goal is to habituate mechanisation to post as much as possible , sometimes hundreds of times a day .
Like all spam circles , there ’s a whole other economy fill with family line who will sell you the tools and knowledge you demand to get started . There are YouTube channels dedicated to getting masses ’s AI slop machine up and pass , dozens of scout on Fiverr and Gumroad , and Telegram channels full of unsubdivided English prompt that will help the AI image generator create a viral word picture .
Some creators 404 Media uncover were running multiple Facebook accounts and used automatise tools to fill the feeds with spammy engagement - hook simulacrum . Using instructions and tools he buy online , 404 medium ’s Jason Koebler localize up his own AI slops shop . Here ’s how it works :
This intact Vercel step exist to avoid Facebook ’s automatize spam detection , because it ultimately mask the link of the internet site that is being linked to . Within the ad manager , they upload an range of a function that has been modify to look like a Facebook picture gallery mail ( there are tools for this ) , and then they delete the newspaper headline and description that is autogenerated by Facebook to make it look like the ad is just an effigy and not a link . Then , they bring forth a preview for their ad . This creates a prevue nexus , which can then be pushed to their earpiece ( it has to be a separate machine ) , then shared to their own personal Facebook pageboy as a ‘ test . ’
From there , the liaison can be catch and apportion to a page as a normal post , even though it is not a write advertizing , meaning that , to do this trick , you do not actually have to expend any money . This process can then be repeat over and over again to in effect wrench people into press photo record album that are not actually photo albums . FewFeed has lately created a feature that allow you to directly make these phoney exposure album - type images . ”
Profiting from AI mire is a proficient process and Meta ’s content moderation squad ca n’t keep up with the flood . Worse , they may not want to stop all grist - mill . Meta explicitly allow AI - generated images and the only metric function it cares about are the ones that improve its bottom line . The more citizenry sharing post and engaging with them , the comfortably off Meta is . The slop gain everyone money .
“ We encourage creators to employ AI tool to produce high - timber content that meets all our Community Standards , and we take legal action against those who assay to force traffic using inauthentic engagement whether they use AI or not , ” a Meta spokesperson state 404 Media . “ We bed bad actors adjust their manoeuvre to evade our rules , so we are always working to better our catching and enforcement . ”
According to the hoi polloi making the slop , the money is life - change . bury in the heart of the 404 Media report is a recite interchange . In one podcast , a spammer showed off his net tab . On the list was a picture of a gear made of leaves . The spammer had earned $ 431 from the image ’s engagement . “ People do n’t even make this much money in a calendar month , ” the audience said .
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