Dante’s Inferno will be popular because everyone knows Hell
A few people have complained abouttheDante’s Infernopromotional team telling consumers to “Go to Hell,” but EA Games president Frank Gibeau believes that everybody’s favorite realm of post-mortem punishment is a key factor to the game’s marketing. “I think when you look atDante’s Infernoyou start with something that everybody has some knowledge of, which is Hell,”claims Gibeau. “I think when you look atDante’s Infernoyou start with something that everybody has some knowledge of, which is Hell....